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Weavo Chain Wire

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About / The Core Problem

Before working with us, Weavo was operating under a one-size-fits-all model every buyer, from small DIY customers to commercial contractors, went through the same process.

This created major friction:

  • All leads (retail, trade, commercial) were handled in one inbox
  • Sales spent hours managing low-intent “just need a price” inquiries
  • No clear path for serious buyers to engage confidently
  • The brand didn’t reflect its capability or professionalism

In short: sales chaos, wasted time, and lost high-value opportunities.

Solution

We split Weavo’s audience into three distinct buyer journeys Retail, Trade, and Commercial each with its own path, message, and call-to-action.
  • Retail: Fast, no-pressure instant pricing for homeowners
  • Trade: Bulk and repeat supply flow for installers
  • Commercial: Trust-led consult and sample requests for large jobs

Instant Quote System:

We developed a custom online quote tool that lets homeowners measure their fencing area, select materials, and get an accurate quote instantly.
  • Eliminated “ballpark price” calls
  • Qualified leads before sales contact
  • Built buyer confidence in minutes

Project Info

Project Info

  • Client:

    Weavo Chain-Wire

  • Industry:

    Fencing Manufacturing & Supply

  • Core Service:

    Multi-Segment Sales System & Funnel Architecture

  • Key Focus Areas:

    Instant Quote System, Market Segmentation, Lead Qualification

Group 12

Lead Qualification & Sales Flow:

We implemented clear routing rules:

  • Retail : Instant quote or direct purchase
  • Trade : Priority repeat-account handling
  • Commercial : “Sample + consult” intake, not price-first requests

Every path now follows a documented, trackable workflow no more “someone will call you back.”

Messaging & Offer Control:

We rebuilt Weavo’s value story for each segment:

This gave each buyer a reason to believe Weavo was built specifically for them.

  • Retail: Get your fence sorted today. No stress.
  • Trade: You’ll never get caught waiting on material again.
  • Commercial: We’re the compliant, documented, professional supplier you can trust.

Results & Impact:

  • Time efficiency: Sales stopped wasting hours quoting unqualified leads.
  • Higher close rates: Buyers entering via instant quote were pre-qualified and ready to buy.
  • Trade loyalty: Repeat accounts treated as high-value partners.
  • Commercial growth: Professional intake process increased trust and deal size.
  • Brand elevation: Weavo now looks and operates like a modern, credible supplier.

Hidden Win: The instant quote tool became a competitive moat positioning Weavo years ahead of competitors still asking clients to “call for a quote.”

Why It Matters

This case shows how strategic system design transforms a traditional supplier into a scalable, efficient sales operation.

  • Split their audience into clear, monetizable funnels
  • Built self-service pricing for retail buyers
  • Created structured qualification for trade and commercial clients
  • Automated intake, routing, and tracking for predictable growth

We didn’t just improve Weavo’s website we built them a three-path sales machine that turns inbound chaos into controlled revenue.