WEAVO CHAIN-WIRE
About / The Core Problem
Before working with us, Weavo was operating under a one-size-fits-all model every buyer, from small DIY customers to commercial contractors, went through the same process.
This created major friction:
- All leads (retail, trade, commercial) were handled in one inbox
- Sales spent hours managing low-intent “just need a price” inquiries
- No clear path for serious buyers to engage confidently
- The brand didn’t reflect its capability or professionalism
In short: sales chaos, wasted time, and lost high-value opportunities.
Solution
We split Weavo’s audience into three distinct buyer journeys Retail, Trade, and Commercial each with its own path, message, and call-to-action.
- Retail: Fast, no-pressure instant pricing for homeowners
- Trade: Bulk and repeat supply flow for installers
- Commercial: Trust-led consult and sample requests for large jobs
Instant Quote System:
We developed a custom online quote tool that lets homeowners measure their fencing area, select materials, and get an accurate quote instantly.
- Eliminated “ballpark price” calls
- Qualified leads before sales contact
- Built buyer confidence in minutes
Project Info
Project Info
Client:
Weavo Chain-Wire
Industry:
Fencing Manufacturing & Supply
Core Service:
Multi-Segment Sales System & Funnel Architecture
Key Focus Areas:
Instant Quote System, Market Segmentation, Lead Qualification
Lead Qualification & Sales Flow:
We implemented clear routing rules:
- Retail : Instant quote or direct purchase
- Trade : Priority repeat-account handling
- Commercial : “Sample + consult” intake, not price-first requests
Every path now follows a documented, trackable workflow no more “someone will call you back.”
Messaging & Offer Control:
We rebuilt Weavo’s value story for each segment:
This gave each buyer a reason to believe Weavo was built specifically for them.
- Retail: Get your fence sorted today. No stress.
- Trade: You’ll never get caught waiting on material again.
- Commercial: We’re the compliant, documented, professional supplier you can trust.
Results & Impact:
- Time efficiency: Sales stopped wasting hours quoting unqualified leads.
- Higher close rates: Buyers entering via instant quote were pre-qualified and ready to buy.
- Trade loyalty: Repeat accounts treated as high-value partners.
- Commercial growth: Professional intake process increased trust and deal size.
- Brand elevation: Weavo now looks and operates like a modern, credible supplier.
Hidden Win: The instant quote tool became a competitive moat positioning Weavo years ahead of competitors still asking clients to “call for a quote.”
Why It Matters
This case shows how strategic system design transforms a traditional supplier into a scalable, efficient sales operation.
- Split their audience into clear, monetizable funnels
- Built self-service pricing for retail buyers
- Created structured qualification for trade and commercial clients
- Automated intake, routing, and tracking for predictable growth
We didn’t just improve Weavo’s website we built them a three-path sales machine that turns inbound chaos into controlled revenue.