Monumental Building Group
About / The Core Problem
Before working with us, MBG’s work was premium, award-winning, and structurally serious — but their brand didn’t reflect that.
Online, MBG looked like “just another decking company.”
Key challenges:
- No clear, high-trust offer for homeowners
- Partnerships and proof of capability underutilized
- Not positioned as the obvious choice for high-value projects
In simple terms: they were better than the market understood, and their sales process didn’t attract or filter for the premium clients they deserved.
Solution
- Positioning & Messaging : Reframed MBG from “deck builders” to award-winning outdoor living specialists, leading with social proof — awards, reviews, and strategic partnerships.
- Offer Packaging: Replaced the generic “free quote” with a premium In-Home Design Consultation, establishing instant credibility and filtering out low-intent inquiries.
- Partnership Leverage: Integrated supplier partnerships (Spantech, Ekodeck) into the value story, allowing MBG to sell complete outdoor solutions — roofing, decking, finishes, and compliance — as one cohesive service.
- Sales & Lead Flow : Mapped and optimized lead qualification. Introduced consultation scripts and process mapping to reduce “quote chasing” and preserve team efficiency.
- SEO & Project Pages: Built dedicated project case study pages that function both as high-intent SEO magnets and live sales collateral for in-market prospects.
- Authority & Media: Developed capability statements, sales decks, and proof-of-excellence assets that helped MBG secure a national-level milestone project — the first 3D printed home in the southern hemisphere, earning national TV coverage.
Project Info
Project Info
Client:
Monumental Building Group (MBG)
Industry:
High-End Outdoor Living & Construction
Core Service:
Market Positioning & Sales Engine Growth
Key Focus Areas:
Spantech, Ekodeck, Click Deck, DeWalt Tools
Why It Matters
This case proves what we do for serious builders and specialists:
- We make you look and operate like the safest, most established, most capable choice in the market.
- We give you processes that close high-ticket clients without discounting.
- We arm your team with pitch decks, authority assets, and positioning tools that open bigger doors.
You’re not just getting leads —
you’re taking the category.
Results & Impact
- $500,000 generated in the first 60 days post-launch
- Consistent $1.5M+ annual revenue for the last three years
- Secured and delivered the first 3D printed home project in the southern hemisphere
- Gained national TV coverage, positioning MBG as an industry authority
- Increased average project value by selling complete outdoor solutions, not just decking
- Achieved a stronger close rate through structured consultations and premium positioning