(04) 564 6851
3210 HDS Tower, Cluster F JLT, Dubai UAE
Instagram Linkedin-in Youtube
Let’s Talk
Let’s Talk
Objects
imagerrr

Monumental Building Group

blog_new_03
blog_new_02
blog_new_05
  • No clear, high-trust offer for homeowners
  • Partnerships and proof of capability underutilized
  • Not positioned as the obvious choice for high-value projects

About / The Core Problem

Before working with us, MBG’s work was premium, award-winning, and structurally serious — but their brand didn’t reflect that.
Online, MBG looked like “just another decking company.”

Key challenges:

In simple terms: they were better than the market understood, and their sales process didn’t attract or filter for the premium clients they deserved.

Solution

  • Positioning & Messaging: Reframed MBG from “deck builders” to award-winning outdoor living specialists, leading with social proof — awards, reviews, and strategic partnerships.
  • Offer Packaging: Replaced the generic “free quote” with a premium In-Home Design Consultation, establishing instant credibility and filtering out low-intent inquiries.
  • Partnership Leverage: Integrated supplier partnerships (Spantech, Ekodeck) into the value story, allowing MBG to sell complete outdoor solutions — roofing, decking, finishes, and compliance — as one cohesive service.
  • Sales & Lead Flow: Mapped and optimized lead qualification. Introduced consultation scripts and process mapping to reduce “quote chasing” and preserve team efficiency.
  • SEO & Project Pages: Built dedicated project case study pages that function both as high-intent SEO magnets and live sales collateral for in-market prospects.
  • Authority & Media: Developed capability statements, sales decks, and proof-of-excellence assets that helped MBG secure a national-level milestone project — the first 3D printed home in the southern hemisphere, earning national TV coverage.

Project Info

Project Info

  • Client:

    Monumental Building Group (MBG)

  • Industry:

    High-End Outdoor Living & Construction

  • Core Service:

    Market Positioning & Sales Engine Growth

  • Key Focus Areas:

    Spantech, Ekodeck, Click Deck, DeWalt Tools

Rectangle 45

Why It Matters

This case proves what we do for serious builders and specialists:

  • We make you look and operate like the safest, most established, most capable choice in the market.
  • We give you processes that close high-ticket clients without discounting.
  • We arm your team with pitch decks, authority assets, and positioning tools that open bigger doors.

You’re not just getting leads —
you’re taking the category.

Results & Impact

  • $500,000 generated in the first 60 days post-launch
  • Consistent $1.5M+ annual revenue for the last three years
  • Secured and delivered the first 3D printed home project in the southern hemisphere
  • Gained national TV coverage, positioning MBG as an industry authority
  • Increased average project value by selling complete outdoor solutions, not just decking
  • Achieved a stronger close rate through structured consultations and premium positioning