Lenox Ave (Melbourne)
About Project
Before working with us, Lenox Ave wasn’t showing up where it mattered.
Key challenges:
- Competitors outranked them despite weaker offers
- Low visibility for “near me” and “[service] in [suburb]” searches
- Site content and Google Business Profile weren’t optimized for intent
- High-intent local traffic was going to competitors
In short: people in Melbourne were searching for their services and finding someone else.
Solution
Local SEO Strategy
Mapped high-intent keywords and suburbs to target ready-to-act searchers
On-Page SEO & Content
Rebuilt service pages to match searcher intent with location-specific content blocks.
Google Business Profile Optimization
Tuned categories, visuals, proof signals, and description to rank in map pack and convert clicks into calls.
Trust & Credibility Layer
Surfaced social proof and legitimacy so first-time searchers immediately felt safe to contact.
Monitoring & Defense
Tracked rankings and adjusted strategy to defend top positions once achieved.
Project Info
Project Info
Client:
Lenox Ave
Industry:
service-based
Core Service:
Local SEO & Google Business Profile optimization
Deliverables
- Melbourne-focused local SEO strategy and keyword map
- Rewritten, intent-driven service pages
- Location-specific “[service] in [suburb]” content
- Fully optimized Google Business Profile
- Ongoing rank monitoring and adjustment
The result: Instead of “film every day,” they film once, and walk out with a month+ of assets.
Results & Impact
- Achieved top rank in Melbourne for core target searches
- Secured top local/map pack placement for high-intent buyers
- Visibility shifted from page 2 to “you find us first”
- Captured local demand instead of losing it to competitors
Why It Matters
- Demonstrates the ability to dominate local search in competitive metro markets
- First rank = first contact = first chance to convert
- Proven model for local businesses, service providers, clinics, trades, and hospitality groups
- Captured local demand instead of losing it to competitors