FILA
About Project
Before working with us, FILA’s creator content was inconsistent, off-message, and not optimized for short-form attention.
Key challenges:
- Talent weren’t properly briefed on brand tone or product positioning
- Videos died quickly; reach stalled early
- No repeatable system to create brand-safe, high-performing short-form content
In short: content was being made, but it wasn’t working to scale reach or engagement.
Solution
Talent & Creative Direction
Directed creators with clear briefs covering messaging, tone, and brand alignment. Ensured performance, pacing, and framing matched FILA’s image.
Hook Engineering
Built multiple hook variants per asset to capture attention in the first 1–2 seconds. Social-native edits optimized for Reels/TikTok/Shorts.
Rollout & Distribution
Structured content calendar and coordinated release plan to stack momentum. Captions and CTAs aligned to awareness, engagement, and product interest goals.
Project Info
Project Info
Client:
FILA
Industry:
Global Apparel & Footwear
Core Service:
Talent-Led Short-Form Social Campaigns
Deliverables
- Talent briefs & brand guidelines
- 10+ short-form video assets with multiple hook variants
- Caption / CTA library for platform deployment
- Rollout calendar & performance notes for ongoing optimization
Results & Impact
- 250,000+ views across campaign window
- Stronger completion and rewatch rates vs legacy edits
- Consistent, brand-safe creator output ready for multi-channel distribution
Why It Matters
This case proves we can:
- Direct and manage talent for a global brand
- Produce short-form creative that travels and performs on social
- Maintain brand control while delivering measurable results
- Build repeatable content systems, not one-off spikes