Electromation Technologies
About Project
Electromation Technologies is a leading industrial automation training institute focused on PLC, SCADA, HMI, and electrical design skills with 100% placement support. Despite strong offerings and outcomes, the business struggled to generate consistent inbound leads and conversions before partnering with us.
Core Problem
Before working with us:
- Website traffic was underperforming and not converting to leads.
- Previous SEO and marketing efforts failed to deliver meaningful results.
- Website wasn’t optimized for lead conversion (traffic wasn’t converting to inquiries).
- Brand positioning and messaging lacked differentiation in a competitive training market.
- Digital systems didn’t support business growth goals effectively.
What We Did
Digital Strategy & Website Optimization
Performed site / UX audit to identify conversion blockers.
Re-structured key service pages for higher SEO value.
Refined brand messaging to clearly communicate course benefits and outcomes.
SEO & Organic Growth
On-page SEO optimizations (keywords targeting industrial training & placement).
Content strategy aligned with long-term organic traffic growth.
Optimized site structure for both search and user engagement.
Lead Generation Strategy
Implemented strategic lead capture funnels.
Built dedicated landing pages & forms targeting high-intent visitors.
Set up conversion tracking to measure lead sources and optimize performance.
Project Info
Client: Electromation Technologies
Industry: Industrial Automation & Technical Education
Core Service: Industrial Automation & Technical Education
Deliverables
- Discovery and workflow mapping
- SEO audit & keyword strategy
- On-page SEO implementation
- Landing page optimization
- Lead capture & tracking setup
- Analytics and traffic reporting
- Ongoing optimization support
Before / After Visual Comparison
- Before: Visitors came but didn’t convert
- After: Landing pages converting at higher rates
Results & Impact
- Increased inbound leads in weeks
- Improved lead quality and conversion rate
- Higher search visibility for training keywords
- Stronger student enrolment inquiries
- Owner regained confidence in digital channel
- More predictable digital growth
Why It Matters
- This work turned a stagnant website into a lead generating asset.
- We created clear positioning that helped Electromation stand out in a crowded field.
- The strategy re-built trust with the business owner and accelerated growth.
- This is a great example of how focused SEO + conversion optimization drives results.