CAR CLARITY
About / The Core Problem
Before working with us, Car Clarity was paying heavily for traffic but losing significant value between ad clicks and actual funded applications.
Key challenges:
- Paid clicks were expensive, but conversions were low
- GTM and pixel tracking were inconsistent, making performance reporting unreliable
- Warm traffic was not retargeted, losing opportunities to convert
- Landing pages didn’t align with ad messaging, causing high bounce rates
- No clear path from “leaky spend” to profitable spend
In simple terms: they were spending money to attract attention — and then letting it slip away.
Solution
Spend & Wasted Budget Audit
Reviewed Google Ads and Meta Ads to identify budget waste, irrelevant keywords, and low-intent traffic. Focused on cutting dead segments and reallocating spend to high-value opportunities.
Tracking, Pixels & GTM Cleanup
Mapped all high-value conversion events, fixed misfires, and ensured accurate GTM/pixel tracking so that ROI reporting reflected reality — not guesswork.
Retargeting & Warm Traffic Recovery
Built a multi-step retargeting ladder:
- Step 1 : Re-engage visitors who didn’t complete an application.
- Step 2 : Reinforce credibility and competitive advantages.
- Step 3 : Create urgency with messaging like “Complete your details now for faster approval”
Landing Page & Offer Alignment:
Aligned ad messaging with landing pages, creating a frictionless journey. Reviewed orphan pages to ensure each traffic segment had the correct, conversion-optimized landing experience.
Project Info
Project Info
Client:
Car Clarity
Industry:
Vehicle Finance / Auto Loan Comparison
Core Service:
Paid Traffic Optimization & Funnel Recovery
Key Focus Areas:
ROI-focused spend, tracking, and lead conversion
Ongoing Support & Management
- Continuous monitoring of spend efficiency across channels
- Optimization of retargeting ecosystem
- Regular auditing of tracking and attribution
- Refinement of landing pages and messaging for maximum conversion
Every path now follows a documented, trackable workflow no more “someone will call you back.”
Deliverables:
- Full spend audit with recommendations on cuts, scaling, and reallocation
- GTM and pixel repair plan with verified “money events”
- Retargeting ladder design for warm traffic recovery
- Landing page alignment guide for ad-to-page message match
- 90-day execution roadmap with prioritized fixes, retargeting, and scaling plan
Results & Impact:
- Clear visibility into where budget was leaking and which traffic segments drove actual leads
- Warm traffic recovered through retargeting ladder, increasing conversion rates
- Landing pages aligned with ad messaging, lowering bounce and improving trust
- Accurate GTM/pixel setup gave leadership confidence to scale spend
- Roadmap shifted Car Clarity from “spending blindly” to “investing profitably”
Why It Matters
This case proves that running ads is not the same as running profitable campaigns:
- Most finance brands lose money due to poor tracking, misaligned messaging, and ineffective retargeting
- Fixing spend, tracking, and lead recovery drives ROI without increasing ad spend
- Scaling only comes after eliminating waste and ensuring each dollar produces measurable results
You’re not just buying clicks —
you’re converting traffic you already paid for into predictable, profitable leads.