Prep Drs
About / The Core Problem
Before working with us, Prep Dr’s struggled with inconsistent lead generation and unreliable pipeline across multiple countries.
Key challenges:
- Leads were platform-dependent and irregular
- Messaging wasn’t tailored per country
- Cost per qualified lead was rising in stricter markets
- Volume without quality resulted in wasted time
In simple terms: they needed qualified leads at scale, not vanity metrics.
Solution
Brand Narrative & Positioning
Positioned XS Espresso as an experience brand — “the thing you saw online” — not just a place to eat.
Content Production at Scale
Produced high-volume short-form content designed to be used across all 23+ locations, not just one store.
Offer, Hype & Timing Control
Engineered urgency, FOMO, and social proof to create predictable surges in weekend traffic.
Multi-Location Consistency
Unified tone, visuals, and signature products across every store, protecting brand equity and maximizing conversion.
Executive-Level Visibility
Built a scalable system so marketing works like infrastructure, repeatable for promos, new items, or new locations.
Positioned XS Espresso as an experience brand — “the thing you saw online” — not just a place to eat.
Content Production at Scale
Produced high-volume short-form content designed to be used across all 23+ locations, not just one store.
Offer, Hype & Timing Control
Engineered urgency, FOMO, and social proof to create predictable surges in weekend traffic.
Multi-Location Consistency
Unified tone, visuals, and signature products across every store, protecting brand equity and maximizing conversion.
Executive-Level Visibility
Built a scalable system so marketing works like infrastructure, repeatable for promos, new items, or new locations.
Project Info
Project Info
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Client:
Prep Dr’s
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Industry:
Professional training & prep services (multi-country)
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Core Service:
International Lead Generation & Paid Acquisition
Deliverables
- Meta ad campaigns localized for three countries
- Hook and angle testing per region
- High-converting ad creative
- Aligned landing flows and lead handling logic
- Ongoing reporting tied to qualified leads
Visual Proof We Can Show
- Lead dashboard mock (countries redacted)
- Ad creative snippets with hooks/headlines
- Country-specific angle examples
- Pipeline diagram: inflow → nurture → close
Results & Impact
- Thousands of qualified leads generated across USA, Canada, and Australia
- Reliable, predictable pipeline instead of random spikes
- Controlled cost per qualified lead while scaling
- Internal teams had steady, high-quality prospects
- Proven model across multiple international markets
Why It Matters
This proves we can build acquisition machines that:
- Scale internationally while protecting lead quality
- Align ads, landing pages, and follow-up for conversions
- Deliver pipeline consistency, not just dashboard vanity metrics
For professional services, coaching, education, or consulting offers, this is proof that global scaling works.