Mitsubishi Motors
About Project
Before working with us, Mitsubishi’s brand campaigns had strong creative, but attention dropped off fast.
Key challenges:
- Big launch, then crickets
- No content cadence to sustain interest past week one
- Social angles felt like spec sheets, not shareable stories
In short: brand reach was leaving value on the table because content wasn’t built for modern social attention.
Solution
Talent Management
Sourced and briefed talent for on-brand, authentic delivery. Guided natural performance without breaking brand guidelines.
Creative Direction
Built hero reel concept with fast hook, relatable moment, and product visibility. Directed framing, pacing, and delivery on set.
Edit & Social Packaging
Cut vertical social-native versions optimized for Reels/TikTok. Trimmed timing, beats, and silence so it felt native, not corporate.
Project Info
Project Info
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Client:
Mitsubishi Motors
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Industry:
Automotive
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Core Service:
Social-Native Brand Campaigns
Deliverables
- Social-native master cutdowns (Reels/TikTok/Shorts)
- Variant edits by angle (capability, lifestyle, tech, value)
- Caption & CTA library aligned to dealer actions
- 12-month rollout calendar with refresh points
- Performance notes per asset for stakeholders
Results & Impact
- 1,000,000+ views across social over 12 months
- Sustained reach instead of one-off spikes
- Higher share and rewatch rates vs legacy edits
- Cleaner handoff from brand content to dealer actions
- Commercials were watched, shared, and actionable for a full year
Why It Matters
Automotive buyers convert from repetition, familiarity, and timing. This proves we can take enterprise creative, rebuild it for modern attention, and keep it performing long enough to impact sales.