McDonald’s
About Project
Before working with us, McDonald’s content often felt corporate and forgettable
Key challenges:
- Short-form assets looked like ads and didn’t land culturally
- Internal teams had limited bandwidth to brief and manage talent
- Needed content people would actually watch, share, and engage with
- High-intent local traffic was going to competitors
In short: they didn’t need more content, they needed one hero asset that worked.
Solution
Talent Management
Sourced and briefed talent for on-brand, authentic delivery. Guided natural performance without breaking brand guidelines.
Creative Direction
Built hero reel concept with fast hook, relatable moment, and product visibility. Directed framing, pacing, and delivery on set.
Edit & Social Packaging
Cut vertical social-native versions optimized for Reels/TikTok. Trimmed timing, beats, and silence so it felt native, not corporate.
Project Info
Project Info
Client:
McDonald’s
Industry:
Global QSR (Quick Service Restaurant)
Core Service:
Talent-Led Hero Short-Form Content
Deliverables
- 1 fully directed and edited hero reel
- Talent brief and delivery guidance
- Caption and post-framing suggestions
Results & Impact
- 90,000+ views from a single reel
- High watch-through and engagement relative to standard brand content
- Proof that talent-led, on-brand short-form can outperform generic enterprise creative
Why It Matters
- Demonstrates ability to create viral-style content for enterprise brands without breaking compliance
- Shows one hero asset can deliver meaningful reach and engagement
- Applicable to national chains, franchises, and household-name brands needing authentic, controlled content