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Car Clarity

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About / The Core Problem

Before working with us, Car Clarity was paying heavily for traffic but losing significant value between ad clicks and actual funded applications.

KeyKey challenges:

  • Paid clicks were expensive, but conversions were low
  • GTM and pixel tracking were inconsistent, making performance reporting unreliable
  • Warm traffic was not retargeted, losing opportunities to convert
  • Landing pages didn’t align with ad messaging, causing high bounce rates
  • No clear path from “leaky spend” to profitable spend

In simple terms: they were spending money to attract attention — and then letting it slip away.

Solution

Spend & Wasted Budget Audit
Reviewed Google Ads and Meta Ads to identify budget waste, irrelevant keywords, and low-intent traffic. Focused on cutting dead segments and reallocating spend to high-value opportunities.

Tracking, Pixels & GTM Cleanup
Mapped all high-value conversion events, fixed misfires, and ensured accurate GTM/pixel tracking so that ROI reporting reflected reality — not guesswork.

Retargeting & Warm Traffic Recovery
Built a multi-step retargeting ladder:

  • Step 1 : Re-engage visitors who didn’t complete an application.
  • Step 2 : Reinforce credibility and competitive advantages.
  • Step 3 : Create urgency with messaging like “Complete your details now for faster approval”

Landing Page & Offer Alignment:

Aligned ad messaging with landing pages, creating a frictionless journey. Reviewed orphan pages to ensure each traffic segment had the correct, conversion-optimized landing experience.

Project Info

Project Info

  • Client:

    Car Clarity

  • Industry:

    Vehicle Finance / Auto Loan Comparison

  • Core Service:

    Paid Traffic Optimization & Funnel Recovery

  • Key Focus Areas:

    ROI-focused spend, tracking, and lead conversion

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Ongoing Support & Management

  • Continuous monitoring of spend efficiency across channels
  • Optimization of retargeting ecosystem
  • Regular auditing of tracking and attribution
  • Refinement of landing pages and messaging for maximum conversion

Every path now follows a documented, trackable workflow no more “someone will call you back.”

Deliverables:

  • Full spend audit with recommendations on cuts, scaling, and reallocation
  • GTM and pixel repair plan with verified “money events”
  • Retargeting ladder design for warm traffic recovery
  • Landing page alignment guide for ad-to-page message match
  • 90-day execution roadmap with prioritized fixes, retargeting, and scaling plan

Results & Impact:

  • Clear visibility into where budget was leaking and which traffic segments drove actual leads
  • Warm traffic recovered through retargeting ladder, increasing conversion rates
  • Landing pages aligned with ad messaging, lowering bounce and improving trust
  • Accurate GTM/pixel setup gave leadership confidence to scale spend
  • Roadmap shifted Car Clarity from “spending blindly” to “investing profitably”

Why It Matters

This case proves that running ads is not the same as running profitable campaigns:

  • Most finance brands lose money due to poor tracking, misaligned messaging, and ineffective retargeting
  • Fixing spend, tracking, and lead recovery drives ROI without increasing ad spend
  • Scaling only comes after eliminating waste and ensuring each dollar produces measurable results

You’re not just buying clicks —
you’re converting traffic you already paid for into predictable, profitable leads.